Bank of America – Preferred Rewards

Bank of America’s Marketing Morons Torment Billy Idol in Hilarious Ads From Christopher Guest More, more, more comic stupidity

Bank of America and Christopher Guest would like to remind you ad people that there is, in fact, such a thing as a bad idea. And the argument, which doesn’t need much help to start with, gets an assist from none other than Billy Idol in a new campaign from Hill Holliday.

Five spots feature three Bank of America execs in a conference room, brainstorming ways to promote the company’s “preferred rewards” for consumers. It’s precisely the kind of idiocy that gets funnier as it goes along, reaching a high point as the marketing drones debate the wisdom of handing out free shrimp to customers.

Naturally, it turns out Idol’s participation in two other ads is also born of a stupid idea: Asking him to sing the word “more,” the staple lyric of his 1983 hit “Rebel Yell,” even more times, to honor the volume of Bank of America’s rewards. (The 59-year-old British rocker, though, is perhaps not as quite as thick as Guest and his imbecilic Spinal Tap bandmates.)

http://www.adweek.com/adfreak/bank-americas-marketing-morons-torment-billy-idol-hilarious-ads-christopher-guest-166781

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