Trainline – ‘I Am Train’ TVC, Sep 2015

This Super-Chillaxed Commuter Is Winning at the Art of Train Travel

Ringan Ledwidge Directs Anomaly’s First Spot for Trainline

This new campaign for British train information app Trainline features a commuter who’s super-happy — because he’s mastered the art of train travel. We watch him pass, relaxed, through a crowded station as we hear his narration, including lines such as “I am a smooth river of a man…passing through a platform of madness.” The script combines just about the right blend of humor and information: we learn that he’s saved money by booking in advance, but there are also lines such as “I have a little banana in my bag for later in the journey” delivered in a way that’ll make you smile. As he gets more and more carried away in his reverie, he lets finally the world know how amazing he feels.

The ad, the first work from Trainline from Anomaly London, was directed Rattling Stick’s Ringan Ledwidge (Sainsbury’s Christmas Ad, The Guardian’s Three Little Pigs, and Axe’s Susan Glenn).

Simon Darling, Trainline’s commercial director, said in a statement: “We wanted to convey the idea of someone who wins at trains. The kind of person who glides through the station to their platform because they know the platform number in advance via our app. The kind of person who saves money because they booked via our app whilst watching TV the night before they travel. “I am train” conveys that winning feeling.”

http://creativity-online.com/work/trainline-i-am-train/43213

Bank of America – Preferred Rewards

Bank of America’s Marketing Morons Torment Billy Idol in Hilarious Ads From Christopher Guest More, more, more comic stupidity

Bank of America and Christopher Guest would like to remind you ad people that there is, in fact, such a thing as a bad idea. And the argument, which doesn’t need much help to start with, gets an assist from none other than Billy Idol in a new campaign from Hill Holliday.

Five spots feature three Bank of America execs in a conference room, brainstorming ways to promote the company’s “preferred rewards” for consumers. It’s precisely the kind of idiocy that gets funnier as it goes along, reaching a high point as the marketing drones debate the wisdom of handing out free shrimp to customers.

Naturally, it turns out Idol’s participation in two other ads is also born of a stupid idea: Asking him to sing the word “more,” the staple lyric of his 1983 hit “Rebel Yell,” even more times, to honor the volume of Bank of America’s rewards. (The 59-year-old British rocker, though, is perhaps not as quite as thick as Guest and his imbecilic Spinal Tap bandmates.)

http://www.adweek.com/adfreak/bank-americas-marketing-morons-torment-billy-idol-hilarious-ads-christopher-guest-166781

That time when your mail gave you a highly contagious disease

t’s that time again! Time for freshly sharpened pencils, new book bags, early bedtimes annnnnnnnnd…the ongoing debate about vaccines. As kids go back to school, the debate gets fueled and even more heated. Sure it can feel good to use expletives and stamp your feet, but that won’t get you anywhere. Something even more powerful needs to remind parents that vaccines, especially the measles vaccine, is critical to not only the health of their children, but the health of the entire community.

Using new photosensitive ink, ImmuneBC mailed 50,000 direct mail pieces to parents in Fraser Valley, Vancouver Island that came to life when the paper hit the sunlight – effectively giving the paper the measles. Not only is this an interesting innovation for direct mail, but it’s an effective way to grab the attention of parents!

http://www.brandflakesforbreakfast.com/2015/09/that-time-when-your-mail-gave-you.html

Nike’s New Ad Discourages Budding Athletes, Who Won’t Make It Anyway

http://www.adweek.com/adfreak/nikes-new-ad-discourages-budding-athletes-who-wont-make-it-anyway-166738

Nike’s New Ad Discourages Budding Athletes, Who Won’t Make It Anyway Just don’t do it?

Nike Korea’s new “Just do it” campaign kicks off with “Play Loud,” a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms.

The spot stars Korean soccer legend Lee Young-Pyo, who appears in an ironic role as a joyless adult telling young athletes in training that they won’t make it: “This won’t change anything” and “Just do what everyone else does” are themes that resonate, especially for those trying to excel in a culture often defined by strict conformity to social norms.