Wistful Renditions of ‘Somewhere Over the Rainbow’ Make This Expedia Ad Special
Spot From Australia Captures Our Yearning for Travel
A series of characters wistfully sing “Somewhere Over the Rainbow” as they go about their everyday lives, dreaming about where they’d like to travel in this touching spot for Expedia Australia and New Zealand. The ad, created by DDB Sydney and directed by Sean Meehan of Soma Films, shows them longing to travel for different reasons — a taxi driver’s nostalgic trip to Europe, a woman dreaming of visiting a friend in New York, the young girl who wants to experience Cambodia — illustrating how Expedia can help make their dreams a reality. It’s a contrast in tone to the agency’s previous campaign, which showed office stationery feeling abandoned by people gone on vacation., Here, the music and stories capture our yearning for travel, and will certainly resonate with anyone who hasn’t been on vacation for a while.
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