Monthly Archives: February 2014

DHL – Trojan Mailing

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The dramatic increase of online shopping has fanned the flames of competition between shipping companies. Which is why, using thermal-activated ink, DHL figured the best way to advertise just how fast and efficient its shipping services are was to trick its competitors into doing it for them.

The prank was simple and brilliant. DHL hired companies like UPS and TNT to deliver large black boxes to addresses that were particularly difficult to find. But the boxes weren’t actually black. Instead, they were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup. But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.”

The deliverymen had no choice but to deliver the trojan packages, which were big enough to be incredibly awkward and extremely noticeable by anyone nearby. Well played, DHL. Well played.

Komal – Childline India, Film on Child sexual abuse

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Komal is like any other bright, sensitive and happy 7 year old. Her new neighbour- Mr. Bakshi, who moved in with his wife, is her father’s old friend. Komal bonds with the affable Mr.Bakshi with whom she has a whale of a time. Until, Komal discovers Mr.Bakshi’s bitter reality.

Our CHILDLINE Didi explains to children the concept of safe and unsafe touch, so that they can be better equipped to protect themselves and take help from trusted adults if ever caught in a similar situation.