Coffee Shops Band Together to Make Disloyalty Program
A group of independent coffee shops in Washington D.C. has launched the “DC Disloyalty Card”, which aims to draw coffee drinkers away from Starbucks and into local cafes.
Devised by two baristas, this tongue-in-cheek card is a reaction to Starbucks’ popular loyalty card that gives members perks like free re-fills and food.
Encouraging customers to be unfaithful to the super-chain, the Disloyalty Card attracts them into participating shops with the simple incentive of offering them a free beverage with every six stamps on their card.
Not only does this help to create a more closely knitted local coffee community in the city, it also serves to drive coffee drinkers to try different—and maybe better—brews.