‘ Published on 18 Sep 2013
Art Directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives, and Adobe is celebrating their work with a new campaign that makes them the face of our marketing—both literally and figuratively.
Check out the video and the New Creatives who joined us in making it.
Soon, we’ll have new ways of bringing greater exposure to New Creatives all over the world—perhaps one of them will be you.’ – Adobe Creative Cloud, YouTube
To commemorate the passing of 1 million subscribers on its subscription-based service Creative Cloud, Adobe—with the help of ad agency Goodby, Silverstein & Partners—has released a new, eye-catching ad that pays tribute to “the new creatives”.
“Creatives today do a little bit of everything, from illustration to filmmaking to Web design,” said the agency’s associate creative director Will Elliot. “We wanted the spot to celebrate how all these different disciplines are coming together.”
The ad features several artists, illustrators and designers, with their amazing, colorful works projected across their faces.
Adobe Celebrates “The New Creatives”
September 17, 2013
GSP released a new commercial today for Adobe called “I Am the New Creative” in conjunction with Adobe’s announcing it has surpassed one million subscriptions to Adobe’s Creative Cloud. The spot is the first work for Adobe’s new campaign celebrating what they have dubbed “the new creatives.” More work from the campaign will roll out in the months ahead.
“Creatives today do a little bit of everything, from illustration to filmmaking to web design,” said GSP associate creative director Will Elliott. “We wanted the spot to celebrate how all these different disciplines are coming together.”
In the spot a series of artists is shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.
“Default” by Django Django is the soundtrack.
With Adobe’s Creative Cloud, creative professionals have access to the world’s best tools, including Photoshop, Illustrator, InDesign, Dreamweaver and many more, in addition to a network of other professionals to share projects, get feedback and showcase their work.