#Hashtag – with Jimmy Fallon & Justin Timberlake

The Hashtag Obsession!


iPhone Fanatics – The People Who Wait In Line Forever

Wondering what the deal is with people who spend days in line waiting for a new iPhone?

Independent filmmaker Casey Neistat made a great short film about this weird subculture.

There’s a range of people who do it. Some are there professionally (they’re paid by people who want the iPhone first, but don’t have the time). Some are gadget obsessed.


And some seem completely reckless, like this person below who was sleeping on the sidewalk, using a plastic bag (what!?) to shield themselves from the elements.

The best part comes at the end of the video, when the people talk about how OBVIOUSLY they’re going for the gold iPhone.

Adobe – The New Creatives

‘ Published on 18 Sep 2013

Art Directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives, and Adobe is celebrating their work with a new campaign that makes them the face of our marketing—both literally and figuratively.
Check out the video and the New Creatives who joined us in making it.
Soon, we’ll have new ways of bringing greater exposure to New Creatives all over the world—perhaps one of them will be you.’ – Adobe Creative Cloud, YouTube

To commemorate the passing of 1 million subscribers on its subscription-based service Creative Cloud, Adobe—with the help of ad agency Goodby, Silverstein & Partners—has released a new, eye-catching ad that pays tribute to “the new creatives”.

“Creatives today do a little bit of everything, from illustration to filmmaking to Web design,” said the agency’s associate creative director Will Elliot. “We wanted the spot to celebrate how all these different disciplines are coming together.”

The ad features several artists, illustrators and designers, with their amazing, colorful works projected across their faces.


Adobe Celebrates “The New Creatives”

September 17, 2013

GSP released a new commercial today for Adobe called “I Am the New Creative” in conjunction with Adobe’s announcing it has surpassed one million subscriptions to Adobe’s Creative Cloud. The spot is the first work for Adobe’s new campaign celebrating what they have dubbed “the new creatives.” More work from the campaign will roll out in the months ahead.

“Creatives today do a little bit of everything, from illustration to filmmaking to web design,” said GSP associate creative director Will Elliott. “We wanted the spot to celebrate how all these different disciplines are coming together.”

In the spot a series of artists is shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

“Default” by Django Django is the soundtrack.

With Adobe’s Creative Cloud, creative professionals have access to the world’s best tools, including Photoshop, Illustrator, InDesign, Dreamweaver and many more, in addition to a network of other professionals to share projects, get feedback and showcase their work.

UnMetro – Inner India, 2013

UnMetro – Inner India, 2013

Dainik Bhaskar’s Peter Suresh noted how almost half of urban consumers’ wealth is distributed between four city tiers that come after top eight metros.


Peter Suresh

Peter Suresh, head BIU, Dainik Bhaskar, in the recently held Unmetro seminar organised by afaqs!, attempted to provide a macro view of India’s eight metros and 7,800 towns. Through a series of statistics and pie charts, Suresh presented a picture of the concentration of affluence and how the gap was narrowing between the metros and the smaller cities.

Citing the data drawn from Indicus Analytics Market Skyline of India 2013, Suresh showed how nearly half of urban consumer wealth in India is distributed between the four tiers of cities that come after the top eight metros. As a result, brands are now taking them seriously in their expansion and growth plans.

However, socio-cultural and economic variations have kept the Tier 2 and other cities from becoming metropolitan cities. Yet, Suresh attributed this spread of affluence to growth in market infrastructure and logistics in the last 10 years. In fact, cities with 1 lakh to 10 lakh population show higher consumption pattern among various consumer products, except internet usage, as compared to metros, he asserted.

He concluded the presentation wondering if brands were underestimating the depth of the markets. With the rising affluence in ‘middle India’, there is a need for revised assessment and monitoring techniques, he observed.



Have a Seat, Have a Kit Kat, Win a Nexus 7 Tablet

JWT Amsterdam celebrates the Android Kit Kat with a stunt in the Netherlands that gave a free Nexus 7 tablet to anyone that chose to have a break — it just had to be at the right time. The agency placed outdoor ads featuring a seat at various locations. Each ad had a time and date on it, and people that were sitting on the seat at that specific time got a special surprise.


Vintage Bombay

Vintage Bombay

I’d go there with plenty of four anna coins for the jukebox, and have espressos and hot dogs for Rs1.25 each. Napoli was an open, noisy cafe. The owner always managed to have the latest vinyls, and five bucks was enough for two people to have a snack and a coffee each. One car would go down the street every half hour, a Dodge Kingsway, or a Baby Hindustan – the precursor to the Ambassador, modeled after the Morris Minor – or an Austin A40, or a Studebaker Commander, and it would always be jam-packed with high school or college kids, who would all pour out of it at one of the spots on the streets. We’d listen and dance to Elvis, Bill Haley and the Comets, Connie Francis, Helen Shapiro…in the evenings we’d go to Moka at the Airlines Hotel (near the Ritz Hotel). At first none of us knew what the name meant, but soon our Parsi teachers at Xavier’s Boys’ Academy told us that it was a coffee drink.”

That’s just one of the many stories I hear from my dad a few times every year. They come up at all sorts of times. Like when we walk down Marine Drive to Veer Nariman Road after dinner to have ice cream sandwiches at K. Rustom. Or when we have a family dessert of Baked Alaska at Gaylord. Napoli, Talk of The Town and Volga are just some of the other places he would frequent. And they were all in what was once Bombay’s hippest neighbourhood, in and around one street: Churchgate Street Extension, now known as Veer Nariman Road.

The area may have lost some of its shine over the last decade, but from the 1960s until the mid ’80s, it was home to the most popular dining and drinking establishments in town. Restaurateur Riyaaz Amlani, who opened Mocha in 2001 in the spot previously occupied by his father’s restaurant Berry’s, continues to be bullish about the stretch, and will soon open a Salt Water Cafe in the same location. “It’s an arterial road in the heart of Bombay’s Art Deco district, and a very historic space in Mumbai’s nightlife,” he says.

Ace Hotel – The ‘2013 Website’

Ace Hotel – The ‘2013 Website’

Ace Hotel has launched a new website with the help of rehabstudio. The landing page evokes a web-based scrapbook and the easy-to-navigate interface seems tailored to millenials. With its Instagram-like photo filters, Tumblr-like layout and typeface, and cinemagraphs, all that’s missing is a live Twitter feed running on the side.


http://creativity-onliAce Hotels - Website Screenshotne.com/work/ace-hotel-new-site/32632