Doritos Locos Tacos – Makes Canadians ‘Eat Their Words’

Taco Bell Brings Doritos Locos Tacos to Canada and Makes Canadians ‘Eat Their Words’

Fast-Feeder Etches Unhappy Tweets on Taco Shells

In 2012, Americans ate one million Doritos Locos Tacos. Every day. You can only imagine what the Canadians were thinking, since the product wasn’t available in that country yet. In fact, over the last year, the fast-feeder saw some choice words hurled its way via Twitter from our Northern neighbors over why they hadn’t gotten the DLTs.

But now, Canada has finally witnessed the arrival of the taco shell made with Doritos chips (available in Cool Ranch, Nacho Cheese and now, Fiery). So for payback, Doritos invited those angry tweeters to eat their words — literally. To herald the Canadian DLT drop, the company etched the angry tweets onto Doritos shells, then “made” the complainers come intothe restaurant to try the taco.

http://creativity-online.com/work/taco-bell-canada-eat-your-words/32462

Brand on Youtube:
http://www.youtube.com/user/TacoBellCanadaTV

These Taco Bell fans thought Doritos Locos Tacos would never come to Canada. Well, they’re here. So we decided we’d give them a chance to try DLT first — and a chance to eat their words. #DLTCANADA – Get yours on Monday, Sept. 2 nationwide!

http://tacobell.ca/

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