Nokia Lumia 1020 – The Photo Fight

A kid’s play is one of those times when you want to get the perfect shot. But most phones aren’t capable of capturing quality photos at a distance. Even if it’s just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house.’ (YouTube)

http://creativity-online.com/work/microsoft-the-recital/32413

Proud Parents Turn a Kids’ Recital Into a Photo-Fight in New Nokia Lumia Ad.
Like in ‘Wedding,’ CP+B Shows How Snapping Photos is Made Easy on the New Phone.

Nokia’s Lumia 1020 continues to show off how great it is at picture-taking in a new spot, titled “Recital.” Crispin Porter & Bogusky brings back much of the same cast from “Wedding,” when picture-taking turned into a chaotic fight, but turns them into high-strung proud parents, who use their iPhones and Samsungs to try and get the best shot possible.

The details in the ads are great and make it watchable multiple times — the ridiculousness of the person using an iPad to take a photo, for example — but what takes the cake is the last minute jab at Apple’s own iPhone camera ad, right at the end of the spot. Roman Coppola directs the spot, which will air Sunday during the VMAs.

However, there is one thing Nokia seems to be taking from Samsung’s book. The idea of using an ensemble cast over and over again has already been done, most notably in the viral “Next Big Thing” ads from that company. (Aug 22, 2013)

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