Nike – Just Do It, August 2013


via: Creativity Online

What can you do? Can you run a mile? Can you dance? Can you fight?
Nike says well, that’s not good enough in “Possibilities,” a new spot out of Wieden & Kennedy celebrating 25 years of the sports giant’s famous “Just Do It” tagline. MJZ’s Nicolai Fugslig directs and Bradley Cooper gives the kick-in-the-butt V.O. that disdainfully sneers at your sporting accomplishments while playfully teasing you to do more.

Quick cut scenes illustrate a call to action to the everyman athlete: You should be running races, not miles, riding rhinos, not bulls. You should also be beating the shorts off athletic greats like soccer star Gerard Pique, boxer Andre Ward, tennis player Serena Williams, and basketball pro LeBron James — who all make cameo appearances in the spot.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s