Drypers Singapore, 2013

Drypers, the diaper brand of SCA Hygiene, needed to expand its market share in a fiercely competitive market space by addressing perceptual legacy issues about quality and brand premium.

YouTube: Every moment spent with your baby is precious. Let Drypers give you more time for things that matter. For tips and inspiration, visit http://www.facebook.com/DrypersSingapore

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