‘Stay Rooted’ by L’Oreal Paris is the latest digital campaign aimed to take you back in time and reconnect with the people who played a role in making you who you are today. The ‘Go Back in Time’ video, conceptualised by FoxyMoron, has captured what different people from different sections of society have said about the one person they’d like to thank.
Harshil Karia, Co-founder & Online Strategist, FoxyMoron, said “Roots are often the most important intangible things in the world. They define where you come from and give you the strength to grow further. In life as well, as with your hair, roots are the primary source of all strength. This gave rise to the latest digital campaign – ‘Stay Rooted’ by L’Oreal Paris. In a fast moving and ever dynamic world, we kicked off the campaign by asking everyone to take a moment to think about where they come from. We want to take you back to your roots; to remember that old friend, a teacher who shaped you; to those in your life who had a role in making you who you are today – but those who’ve unfortunately been forgotten today. The ‘Stay Rooted’ campaign aims to take you back in time and reconnect with them.”
The campaign has a music video sung by Mohit Chauhan – the ‘Jad Se Judein’ song. The video is the story of 3 people – a student in search of her teacher, a granddaughter who makes a small and simple sacrifice for her grandmother and 2 friends, who reconnect at a place they call their own